Illinois’ carp rebrand is a flop
So far, restaurants say the effort to sell “copi” fish isn’t working out as they hoped.
Asian carp is so bountiful in the Mississippi and Illinois rivers, it’s been dubbed the “copi” fish – short for copious.
Reset learns more about how the rebrand has worked out for restaurants so far, and why some diners are still resisting.
GUEST: Aaron Xuandi Wang, freelance writer
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Reset with Sasha-Ann Simons
Illinois’ carp rebrand is a flop
So far, restaurants say the effort to sell “copi” fish isn’t working out as they hoped.
Asian carp is so bountiful in the Mississippi and Illinois rivers, it’s been dubbed the “copi” fish – short for copious.
Reset learns more about how the rebrand has worked out for restaurants so far, and why some diners are still resisting.
GUEST: Aaron Xuandi Wang, freelance writer